MarsBased podcast - Life on Mars
MarsBased podcast - Life on Mars is your go-to space for technology, entrepreneurship, and innovation.
Brought to you by MarsBased, a high-end development consultancy specializing in Ruby, JavaScript, and Python. If you are a software engineer, you can expect deep dives into tech, but we go far beyond the code. We share our first-hand expertise on remote work, company culture, management, and digital transformation based on our journey building a successful lifestyle business.
Every two weeks, we sit down with the best founders, investors, experts, and celebrities from across the galaxy to hear their stories.
After years of investing heavily in the startup and tech communities in Barcelona and worldwide, we are bringing that same value to you through this channel.
Follow us to join our journey! 🚀
MarsBased podcast - Life on Mars
055 - TV campaigns and marketing at scale, with Carlota Pi (Co-founder @ HolaLuz)
Back in the day, pre-pandemics and whatnot, we used to organise an annual conference called Startup Grind Tech. Oh, boy, long gone are those days.
We hosted Carlota Pi, former CMO of HolaLuz, in her new role as chairwoman, to discuss their TV marketing campaign and marketing at scale.
Carlota breaks down and shares all the learnings from that campaign, their revenues, their spend, how they sweated bullets when nothing happened for the first days and more.
Funny story, Àlex messed up with the time scheduled for that session and cut it short, so here's a condensed version of the HolaLuz story!
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/