MarsBased podcast - Life on Mars
MarsBased podcast - Life on Mars is your go-to space for technology, entrepreneurship, and innovation.
Brought to you by MarsBased, a high-end development consultancy specializing in Ruby, JavaScript, and Python. If you are a software engineer, you can expect deep dives into tech, but we go far beyond the code. We share our first-hand expertise on remote work, company culture, management, and digital transformation based on our journey building a successful lifestyle business.
Every two weeks, we sit down with the best founders, investors, experts, and celebrities from across the galaxy to hear their stories.
After years of investing heavily in the startup and tech communities in Barcelona and worldwide, we are bringing that same value to you through this channel.
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MarsBased podcast - Life on Mars
065 - Growth through partnerships, with Kat O'Brien (CPO @ ClimateTrade)
We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.
Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.
We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.
We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/